Our client started as a small lighting company and grew into a leading renewable energy provider.
Clean Energy Marketing Case Study: A Renewable Growth System
The challenge: evolving from lighting vendor to renewable energy leader
Brightcore wanted to evolve from “lighting solutions” into a full renewable energy solutions company with a clear mission, clear offers, and a brand their clients and internal team could repeat correctly.
Our solution
We built Brightcore’s marketing strategy from the ground up. We helped leadership define a clear, repeatable value proposition, then rebuilt the brand around it across web, PR, social, email, and sales. A focused content system now explains Brightcore’s clean energy solutions in plain language for building owners, investors, and partners.
The results: company growth and a measurable digital footprint
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Grew from 10 employees to 100+
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Expanded into five renewable energy solutions
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LinkedIn audience grew from 100 to 7,000+ followers
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Twitter audience grew from 0 to 3,736 followers
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Website (monthly): new users from 2,683 to 11,229; page views from 8,679 to 35,899; sessions from 3,871 to 16,242
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Email campaigns average 13,071 readers and 5,014 clicks per send
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Google Business Profile visits grew from 0 to 1,983 per month
How we helped power this growth
We functioned as Brightcore’s marketing department, building the entire strategy, infrastructure, and day‑to‑day execution.
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Brand development, value proposition, and mission clarity
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PR strategy, social media strategy, and content creation
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Website design (later managed by the client)
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Email marketing and Google Business growth
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Sales and customer engagement support
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Leadership and team culture support
What Brightcore’s president says about working with us
"Imagine Social Media has been the trusted source of information that my company has been looking for for years. Their deep experience, creativity, and - crucially - their willingness to listen to and understand the client’s needs is impressive.
Michele, in particular, has helped guide our focus and messaging that allows not only our clients but our entire staff to understand and convey our mission accurately."
- Mike Richter, President, Brightcore Energy
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