Most people knew Mike Richter as a Stanley Cup–winning NHL Hall of Fame hockey goalie.
Here’s how we helped reposition him as a leading voice in the sustainability and clean energy arena.
Clean Energy Thought Leadership Case Study
The challenge: shifting perception from athlete to clean energy executive
Mike had strong recognition, but the public narrative was anchored in hockey. The clean energy story needed structure, content, and repeated proof points that signaled authority in the sustainability world, not just fame.
Our solution: align messaging, media, and content around sustainability
We aligned messaging, SEO-driven content, PR, and speaking strategy so his sustainability leadership became the headline, not the backstory.
What Mike says about working with us
"Imagine Social Media has been the trusted source of information that my company has been looking for for years. Their deep experience, creativity, and - crucially - their willingness to listen to and understand the client’s needs is impressive.
Michele, in particular, has helped guide our focus and messaging that allows not only our clients but our entire staff to understand and convey our mission accurately."
- Mike Richter, President, Brightcore Energy
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