agent production > agent churn
Custom marketing systems for real estate brokerages & large teams
Real estate agents who cannot generate their own leads do not last. But most agents have no individual web presence, no local SEO, and no system for getting discovered outside of referrals and social media. When their pipeline slows down, they start looking at other options.
The Marketing Collective changes that. We deploy a full marketing system under your brokerage brand that builds every agent's search visibility, content, and AI tools. Agents subscribe at the level that fits them. The brokerage carries no cost. Agents produce more business and they stay longer.
Whether you run a brokerage, a large team, or a multi-office agency, the model works the same.
What marketing infrastructure does each agent receive?
A Content Engine page built around their local market
A search-optimized website structured around the questions buyers and sellers ask before choosing an agent.
Content that supports the agent and the brokerage
Blog posts, social content, listing descriptions, and branded templates created through our Voice Forensics system. Everything sounds like the agent, stays consistent with the brokerage brand, and is optimized for how people actually search.
Full digital transformation
We clean up and align their entire digital footprint. Google Business Profile, Zillow, Realtor.com, social profiles, and directory listings all optimized and consistent so search engines trust the signal and clients get the same story everywhere they look.
Their own AI business assistant
A system trained on their listings, their market, their specialties, and their communication style. It drafts emails, captions, listing remarks, and client follow-ups in their voice without starting from zero every time.
Agency-level marketing support at a fraction of the cost
Every agent in the Collective receives the same caliber of marketing infrastructure that agencies charge thousands a month for.
How does the Marketing Collective benefit the brokerage?
Agent tenure increases.
An agent whose Google rankings are climbing, whose content library is growing, and whose leads are coming in through search is not thinking about leaving. The Collective makes your brokerage the place where their marketing actually works.
Recruiting conversations change immediately.
You can tell a prospective agent that your brokerage includes a marketing system that helps them rank in Google and get found by buyers and sellers. No brokerage in your market is saying that right now.
Your brokerage's own search visibility grows alongside your agents.
Every Content Engine page, every blog post, and every optimized Google Business Profile connected to your brand sends authority signals back to the brokerage itself. The more agents participating, the stronger your brokerage's digital footprint becomes. This is not a cost center. It is a compounding asset for your brand.
You see performance across every office from a centralized dashboard.
You see aggregate traffic, lead volume, agent growth trends, and engagement data. You get the insight. We handle the work. The brokerage carries no cost and manages none of the execution.
Case study: Ranking a client at the top of Google & AI search
This client launched with real demand, but almost no digital visibility. Prospects were searching non-branded terms in Google, AI tools, and map apps, and the property wasn’t showing up where decisions were being made.
We rebuilt the foundation around a Content Engine website and aligned search and local signals so verified information showed up consistently across the places people actually look.
Results included:
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Page one rankings within days of launch
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Position 1 for non-branded renter searches
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Website sessions up 83% and Google Business calls up 157% in the target area
"Honestly, I have been in real estate for 8 yrs. I have spent well over 100k on marketing and tried more than 30 companies. I mean you name it, I tried it. Then by some miracle of God I was introduced to Michele and her team, and seriously it's been a game changer! They have been amazing, upfront, super attentive and on top of everything! I would never use anyone else but them! If you're trying to grow on socials, Google, whatever it is, I would highly, highly suggest and recommend Michele and her team!”
- David Parides, Hudson Valley Realtor, Review posted on Google in March of 2024. View on Google
We work with one brokerage per market
Exclusivity matters. We do not take on competing brokerages in the same territory. The Collective you build with us is exclusively yours, which means your agents are never competing against our own work.
Ready to turn marketing into your brokerage's strongest retention & recruiting advantage?
Book a strategy call. We will walk you through the Collective model, show you how onboarding works at each office, and map out how quickly your agents can start showing up where buyers and sellers are already searching..
FAQ: Marketing Collective for real estate brokerages
The brokerage pays nothing. Agents subscribe individually at the level that fits their production goals. You endorse the Collective and receive the retention and recruiting advantages without carrying any cost or operational responsibility.
The Collective is built to make agents more successful where they are. Agents who are consistently generating leads from search, building their reputation online, and growing their pipeline do not have a reason to start over somewhere else.
Yes. Your team owns the brokerage brand. The Collective owns individual agent visibility. There is no overlap. The two systems actually reinforce each other because agents with strong personal visibility reflect well on the brokerage.
Yes. The Collective is designed to deploy across any number of locations with a centralized brokerage dashboard. You see the full picture across every office without touching any of the day-to-day execution.
No. There are no long-term commitments for agents and no agreement required from the brokerage. Agents stay because the system produces results and the infrastructure they build gets more valuable the longer they participate.
No. The system creates consistency in quality and structure, but every agent's content reflects their own specialties, farm area, transaction experience, and voice. Each agent sounds like themselves because the content runs through their own Voice Forensics profile.
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